Just how important is a website for your business?



It is very surprising that many small businesses do not have a website!

It is almost a matter of course in this day and age that businesses know how important a website is, but this clearly is not the case. Businesses that do not have a website are missing out on one of the most powerful marketing tools available to them.

  The main reason that websites are so important is that this is how most people are likely TO FIND your business. Nowadays most people will go online and research products and companies before they make a purchase. Not having a website means that you are missing out on all of this potential business. Even if people do not buy your product online they are still likely to research it online so you can generate interest in your business and products.

Another important reason for you to have a website is that it helps you to establish CREDIBILITY as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big businesses do. There are actually still quite a few small businesses that do not have a website and without one they are likely to stay small. Without a website that you can refer people to, potential customers may assume that you are a small company that does not take their business seriously. Once you establish this reputation it will be tricky to make sales.

 A website will not only give you credibility but it will also help to give the IMPRESSION that your company is BIGGER and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you cannot get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is one of the main reasons that a website is even more important for small businesses than large ones - it tends to level the playing field.


There are various reasons why small businesses do not have a website. Many small business owners believe that they are expensive. It is rather surprising how much they think a website will cost. However, the truth is that Global Economy can offer you a basic website design package for affordable price.

Web design

Web design

Your website works tirelessly for you – around the clock, seven days a week.
It is your ambassador and an important pillar for your company's successful development.

Professionally and innovatively designed online solutions effectively emphasise your brand and promote your business success.

Our designer and programmer team will offer you solutions to suit every budget, from expanding your existing website to completely redesigning your website.

A successful website ensures that you will gain attention on the competitive market, reach your target groups and present your products and services in the best possible way which, in turn, will generate potential customers, new customers, enquiries and sales.

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Web design... source wikipedia.org

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Website... source wikipedia.org

A website, also written as web site, or simply site, is a set of related web pages typically served from a single web domain. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a uniform resource locator (URL). All publicly accessible websites collectively constitute the World Wide Web.

A webpage is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML,XHTML). A webpage may incorporate elements from other websites with suitable markup anchors.

Market... source wikipedia.org

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labor) in exchange for money from buyers. It can be said that a market is the process by which the prices of goods and services are established. Markets facilitate trade and enables the distribution and allocation of resources in a society. Markets allow any trade-able item to be evaluated and priced. A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf. ownership) of services and goods.

Target audience... source wikipedia.org

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs for men with heart disease (target market), the communication may be aimed at those men but also perhaps at their spouses (target audience). Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.

A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

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