Corporate design

Corporate design

Are you starting off a new business? Or are you looking to revamp your existing one? Either way your corporate identity must be unique. Here at Global Economy we provide you with a complete “corporate identity package” solution that includes logo design, collateral design, flyer design, brochure design, newsletter design, packaging design and much more.

Global Economy's corporate identity design experts will work closely with you to create an identity that best represents your brand and that will easily communicate your business message to your potential customers. Our graphic designers have extensive experience in creating innovative brand identities for a wide range of industry verticals. By combining our experience with the latest trends, we can create a corporate identity that helps your brand to easily engage with your customers.

 

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A corporate identity... source wikipedia.org

Corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like "who are we?" and "where are we going?". Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.[2]

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.

Brand... source wikipedia.org

A brand is a name, term, design or other feature that distinguishes one seller's product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand.

Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.

A logo often represents a specific brand, as do many trade names.