It is very surprising that many small businesses do not have a website!
It is almost a matter of course in this day and age that businesses know how important a website is, but this clearly is not the case. Businesses that do not have a website are missing out on one of the most powerful marketing tools available to them.
The main reason that websites are so important is that this is how most people are likely TO FIND your business. Nowadays most people will go online and research products and companies before they make a purchase. Not having a website means that you are missing out on all of this potential business. Even if people do not buy your product online they are still likely to research it online so you can generate interest in your business and products.
Another important reason for you to have a website is that it helps you to establish CREDIBILITY as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big businesses do. There are actually still quite a few small businesses that do not have a website and without one they are likely to stay small. Without a website that you can refer people to, potential customers may assume that you are a small company that does not take their business seriously. Once you establish this reputation it will be tricky to make sales.
A website will not only give you credibility but it will also help to give the IMPRESSION that your company is BIGGER and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you cannot get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is one of the main reasons that a website is even more important for small businesses than large ones - it tends to level the playing field.
There are various reasons why small businesses do not have a website. Many small business owners believe that they are expensive. It is rather surprising how much they think a website will cost. However, the truth is that Global Economy can offer you a basic website design package for affordable price.