BATTLE OF THE SEXES: WHAT MEN AND WOMEN THINK ABOUT COLORS

Objavljeno sreda, 08 July 2015

Science has proven that men and women are in certain aspects different but when it comes to color perception do you know how big are those differences? 

According to study done by Joe Hallock, gender does affect our color preferences and how we see them, so for example what can be simple „purple“ to men could be grape, plum or whatever other name for color variant women choose. Color matters especially when it comes to visual identity of your company and that is also what Global Economy takes  into account when developing your brend or if necessary rebranding it. 

And this seemingly simple idea has implications outside of the confines of romantic relationships and friendships.
It's also relevant for how brands build connections with and market to men and women. 

 

True color

 

Source: blog.kissmetrics.com