Objavljeno četvrtak, 17 September 2015

Almost 200 million people are signing up each year in various social media channels.
Studies show that by 2016, it is expected that social media will blow up and have more than two billion social media users.


What does this bode for the future of social media? Here are some predictions on trends:

1. Analytics will play a big role in social media marketing, and data will have decision-making power.

The influx of social media users means a massive increase in followers, and marketers need to see the value in each one. In fact, author and social media writer, Mark Schaefer, estimates that by 2020, data will increase by 600%, and 75% of which will be created by customers, not businesses.

Finding ways to mash-up and use these data will create huge opportunities. This is why predictive insights and analytics will give marketers opportunities to foresee where they can add value to their network and cleverly define their strategies based on the goals.

From these users, we are going to expect big data to come in, meaning businesses can extract more relevant information about their customers more quickly. This will play a big role in decision-making.

2. More precise targeted users.

With analytics playing a significant role, the increased demand to have personalized and complete social media profiles will grow, allowing marketers to tailor their ads to a particular target audience.

3. Multimedia content focus.

Content with pictures is the most highly shared pieces on Facebook, Twitter, and Instagram. However, voice tidbits and videos will also be gaining popularity.

Short, 15 to 30-second videos with maximum impact will become a famous content created by marketers and a preference among consumers.

4. Fluidity of content because of automation.

There is a high volume of content shared every minute, which users usually take less than thirty seconds deciding whether a shared content is click-worthy of not.

Technology will change this obstacle, allowing marketers to feed tailored content to particular audiences real-time. This increases the value proposition for readers, as they are more personalized and not mass-produced.

Cheil Worldwide’s chief digital officer, Peter Kim says, “When you think about programmatic and what it can do it, and does do, it has the ability to let publishers de-clutter sites and get advertising more relevant and be native in a way consumers will accept.”

5. Social media will be shoppable.

Kim predicts that brands will jump on this trend, forming collaborations with other brands to drive a new channel of e-commerce.

6. Personalized content will be the norm.

According to Otis Kimzey, Director of Simply Measured, “The most dramatic change by 2039 will not only be the amount of data that will be available to everyone but also the decision-making power of that data. We currently have thermostats that learn our preferences, watches that take our pulse, and Nike even knows how often and how fast we run, and this is just the beginning.

With this much data, personalized content will become the norm. I love unfiltered feeds, but in the future, when the depth of data available meets the ability to make decisions based off of that data, the result will be a very individualized and powerful experience. People will be able to get the content they want, at the time they want, from the people and brands they want, perhaps even on their projector watch or contact lens.”

7. Social media will become the new norm for mass media.’s VP for Social Media and Community, Matthew Knells, predicts that the term social media will fade out and become a mass media form in 25 years.

By then, there will be three major trends. “First, there will be more personal ownership of data. Second, individuals will be able to manage data across platforms in a more centralized way. Third, there will be extremely speedy mobile wireless broadband built into even the most affordable devices to allow one-touch and instant playback of any piece of content,” he says.